Joleen Rose - ERA Key Realty Services-Bay State Group


Listing a home is a key step during the property selling journey. And if you fail to plan accordingly, you risk creating a home listing that misses the mark with prospective buyers.

Ultimately, there are several things you need to consider before you craft a home listing, and these include:

1. Your Home's Features

As a home seller, your goal is to stir up significant interest in your residence. Fortunately, an effective home listing can help you do just that, particularly if you use your house listing to highlight your residence's features to buyers.

Think about what makes your home unique. Then, you can incorporate information about your home's distinct features into your house listing.

Furthermore, you may want to include high-resolution images of your home in your listing. That way, you can show buyers exactly what your home has to offer and help them make an informed decision about whether to pursue your residence.

2. Your Initial Home Asking Price

How you price your home can have far-flung effects on your house selling experience. In fact, if you set an initial asking price that exceeds a buyer's budget, you may struggle to generate interest in your residence.

As you put together a home listing, evaluate your house's age and condition. You may want to conduct a home appraisal as well. Because if you conduct a home appraisal, you can receive a property valuation that you can use to set a competitive initial asking price for your house.

Also, spend some time reviewing the prices of available houses that are similar to your own in your city or town. This housing market data can help you see how your residence stacks up against the competition so you can price your house appropriately.

3. Your Home Selling Timeline

Your home only gets one chance to make a positive first impression on buyers, and a listing enables you to make the most of this opportunity. If you need to sell your house as quickly as possible, you should do everything you can to ensure your listing garners buyers' attention.

Generally, you should avoid jargon in your home listing. Use clear, concise terms and ensure the listing is easy to read.

Before you finalize your home listing, you may want to consult with a real estate agent, too. A real estate agent is happy to review your home listing and offer recommendations to help you improve it. Plus, a real estate agent can promote your residence to potential buyers and ensure you can enjoy a quick, profitable house selling experience.

For those who want to achieve the best-possible results during the home selling journey, it usually is a good idea to create an effective house listing. If you consider the aforementioned factors, you can boost the likelihood of crafting a home listing that captures buyers' interest. And as a result, you could accomplish your desired home selling results in no time at all.


The home selling journey may prove to be long and arduous, particularly for those who fail to plan ahead. Fortunately, there are many things you can do to expedite the house selling cycle and quickly achieve your desired results.

Let's take a look at three tips to help you accelerate the home selling journey.

1. Understand Your Target Audience

You know you have a great home. Now, you just need to figure out who may want to purchase it. If you analyze the buyer's perspective, you can determine your target audience and map out the home selling journey accordingly.

Think about why you decided to buy your house in the first place. Also, consider any unique features that may make your home an attractive option to potential buyers.

If you assess the buyer's perspective, you may discover innovative ways to stir up interest in your home. As a result, you could reap the benefits of a fast, profitable house selling experience.

2. Craft an Engaging Home Listing

A home listing is important, as it enables you to introduce your residence to prospective buyers. Therefore, it is crucial to create an engaging home listing that captures a buyer's interest.

As you craft a home listing, it usually is a good idea to provide clear, concise details about your house. Furthermore, you may want to include pictures of your residence's interior and exterior to help buyers see the true beauty of your house.

In addition, you should include accurate information about your home in your listing. Because if you educate buyers about your home's features, you can help them make an informed decision about whether to pursue your residence.

3. Collaborate with a Real Estate Agent

For those who want to speed up the home selling journey, there is no reason to work alone. Lucky for you, real estate agents are available around the country, and these housing market experts can help you seamlessly navigate the house selling cycle.

A real estate agent understands what it takes to sell a home, regardless of the current housing market's conditions. He or she will teach you about all aspects of the housing market and help you create an effective property selling strategy. Plus, if you have concerns or questions throughout the home selling journey, a real estate agent is ready to respond to them right away.

Let's not forget about the assistance a real estate agent provides as you review an offer to purchase your house, either. Deciding whether to accept, reject or counter an offer to purchase your home sometimes can be difficult, but a real estate agent can help take guesswork out of this decision. In fact, a real estate agent can provide honest, unbiased recommendations to help you make the best-possible decision regarding a home sale.

Want to expedite the home selling journey? Use the aforementioned tips, and you should have no trouble selling your home without delay.


Let's face it – determining how to price a home is rarely simple for a seller. In some instances, your home may be worth less than you originally paid for it.

Ultimately, if you failed to maintain your house over the years, various home problems may crop up when you decide to list your residence. If these issues go unaddressed, it may be tough for you to maximize your house sale earnings.

With the right approach to preparing your house for the real estate market, you could upgrade your residence in no time at all. Now, let's take a look at three tips to help you improve your residence and ensure you can obtain the optimal price for your house.

1. Enhance Your Home's Curb Appeal

How your residence looks in the eyes of potential buyers is key. Because if a buyer falls in love with your house the moment he or she sees it for the first time, you could benefit from a fast, profitable house selling experience.

Improving your home's curb appeal can be quick and simple. For instance, mowing the lawn and trimming the hedges can help you transform an ordinary front lawn into a pristine one. And if you have any damaged or cracked home siding, you should repair it as well.

2. Upgrade Your House's Interior

Ensure your home's heating and cooling system and other internal systems are working properly. If you find there are issues with any of these systems, contact a professional to repair them.

Don't forget to clear clutter from your house, too. If you find your home is filled with assorted knick-knacks and items you no longer need, you can sell these items. Or, you can always donate the items you no longer need to a local charity or give them to family members or friends.

If you maintain a neat, tidy house, buyers are sure to be impressed as soon as they walk through your front door.

3. Conduct a Home Inspection and Appraisal

A home inspection usually is completed before a buyer finalizes their house purchase. Yet a seller who conducts an inspection may identify myriad house problems. They can then take steps to address such issues before listing his or her residence.

Additionally, a home appraisal may be crucial for a seller. During an appraisal, a property expert will examine a home and offer a property valuation. Next, a seller can use this valuation to determine how to price their house.

As you get set to add your home to the real estate market, you also may want to hire a real estate agent. This housing market professional will craft a custom home selling strategy for you. Plus, he or she will do whatever it takes to help you achieve your desired house selling results.

Ready to list your home? Take advantage of these tips, and you may be able to obtain an offer to purchase that matches or exceeds what you originally paid for your house.


Selling your home can be scary, particularly for those who are listing a residence for the first time. Fortunately, we're here to help you face your home selling fears so you can overcome them before you add your property to the real estate market.

Now, let's take a look at three common home selling fears, along with some of the ways that you can put these concerns to rest.

1. I won't be able to get the best price for my home.

Getting the best price for a house is the number one concern for most home sellers, and for good reason. Lucky for you, there are several quick, easy ways to ensure you can maximize the value of your residence.

First, check out the housing market and see how your house stacks up against similar residences that are available. This will enable you to collect valuable housing market data that can help you price your house accordingly.

Don't forget to complete a home appraisal too. A property appraiser will allocate the necessary time and resources to analyze your house's interior and exterior. Then, he or she will provide a report that outlines your home's strengths and weaknesses so you can better understand the true value of your residence.

2. My home will stay on the real estate market for years to come.

Let's face it – a home seller likely wants his or her residence to sell as soon as it hits the real estate market. Sometimes, a house can linger on the real estate market for an extended period of time. And when this happens, it is easy to question whether a homebuyer will ever submit an offer on a residence.

As a home seller, it is important to ensure your house makes a positive first impression on homebuyers.

Spend some time mowing the front lawn, clearing dirt and debris from walkways and performing assorted home exterior improvements. This will enable you to boost your house's curb appeal instantly.

Also, declutter your home's interior as much as possible. By doing so, you can make it simple for homebuyers to envision what life would be like if they decide to purchase your residence.

3. When the time comes, I won't be able to relocate to a new home.

After you sell your residence, you'll need to move to a new address. The relocation process often can be difficult, especially if you have lived in a particular house for many years.

A real estate agent can help you prepare for the relocation process. This housing market professional understands all aspects of the home selling cycle, and as such, will be happy to offer expert assistance at all times.

Although selling a home may seem challenging, an informed home seller will understand what it takes to get the best results possible. And if you address your home selling fears now, you should have no trouble optimizing the value of your house and accelerating the home selling process.


An engaging home listing can play a key role in your ability to sell your house. If your listing hits the mark with potential buyers, the likelihood increases that buyers will set up showings to view your residence. And as a result, it may be only a matter of time before you receive multiple offers to purchase your house.

Ultimately, creating an engaging home listing can be simple – here are three tips to help you craft an effective listing for your residence.

1. Provide Accurate Information About Your Home

A home listing often introduces a buyer to a house. If a listing includes accurate information about a residence, a buyer may be inclined to check out a particular house sooner rather than later.

Remember, it is your duty as a home seller to help a buyer make an informed decision about whether to pursue your residence. If you include accurate information about your house's age and condition in your listing, you can make it easy for a homebuyer to determine whether your residence is the right choice based on his or her individual needs.

2. Include High-Resolution Photos of Your Home

An engaging home listing includes lots of relevant information about a home. At the same time, this listing should feature plenty of high-resolution photos that showcase the true size and beauty of each room of your residence.

If possible, take photographs that can help buyers envision what it is like to walk through your house. You may want to clean your home from top to bottom and remove clutter before you take these photos as well.

For those who want extra help with real estate photography, you can always hire a professional photographer. Because if you have a real estate photographer at your side, you can reap the benefits of top-notch photographs that can be incorporated into your home listing.

3. Keep Your Home Listing Simple

There is no need to use big words or complex phrases to try to differentiate your home listing from others. Instead, keep things simple, and homebuyers can decide for themselves whether to move forward with a home showing.

Lastly, if you need help crafting an engaging home listing, you can always reach out to a real estate agent for assistance. This housing market professional can provide expert guidance throughout the home selling journey and ensure you can achieve the optimal results.

A real estate agent will learn about your home and help you put together an informative home listing. He or she also will set up home showings and open house events to promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent can help you review this proposal and determine the best course of action.

Ready to add your house to the real estate market? Use the aforementioned tips, and you can create an engaging listing to help your house stand out to dozens of potential buyers.