Joleen Rose - ERA Key Realty Services-Bay State Group


How a home seller engages buyers is key. If a seller allocates the necessary time and resources to connect with buyers, he or she can boost the likelihood of enjoying a successful property selling experience.

Now, let's take a look at three tips to help you engage buyers and speed up the house selling journey.

1. Create an Effective Home Listing

An effective home listing can make a world of difference for any seller, at any time. Because if you can provide buyers with plenty of details about your home in your listing, you could make it easy for buyers to understand your house's full potential.

Typically, it is a good idea to write a clear, concise and simple-to-understand home listing. You should include accurate information about your home in your listing, and you should avoid stretching the truth.

You also may want to incorporate high-resolution images of your home into your listing. That way, homebuyers will know what to expect when they view your house in-person.

2. Upgrade Your Home's Curb Appeal

If your house boasts amazing curb appeal, buyers may be instantly attracted to your residence. And as a result, you may receive many buyer requests to view your house as soon as your residence becomes available.

To improve your house's curb appeal, you should mow the lawn, trim the hedges and perform other lawn care tasks. In addition, you should fix any cracked or chipped home siding.

You may want to hire lawn care and home improvement professionals, too. With these professionals at your side, you can quickly bolster your house's curb appeal.

3. Remover Clutter

If your home is filled with antiques, paintings and various knick-knacks, you may want to remove these items for the time being. In fact, if you have a clutter-free residence, buyers may fall in love with your house as soon as they walk through the front door.

Oftentimes, it helps to rent a storage unit before you list your home. If you have a storage unit, you can keep assorted personal belongings safe while you try to sell your house.

For those who want to eliminate excess items, you can list these items online or host a yard sale. You may want to consider donating any unwanted items to a charity or giving them to family members or friends as well.

Lastly, as you get set to add your house to the real estate market, it may be beneficial to hire a real estate agent. This housing market professional knows what it takes to engage buyers. Thus, if you are searching for help as you craft a home listing, a real estate agent is happy to assist you. On the other hand, if you have any concerns or questions as you navigate the home selling journey, a real estate agent can instantly respond to them.

Engage buyers throughout the home selling journey – use the aforementioned tips, and you could reap the benefits of a fast, profitable house selling experience.


If you intend to list your house in the weeks or months to come, it usually pays to assess real estate market data. In fact, there are many reasons why you should conduct housing market data analysis, and these include:

1. You can learn about the ins and outs of the real estate market.

Let's face it – navigating the home selling process can be difficult, regardless of whether you've sold houses in the past or plan to list a home for the first time. Fortunately, housing market data can help you better understand the real estate sector, increasing the likelihood that you'll make informed decisions at each stage of the home selling journey.

Remember, evaluating the prices of available houses in your area, finding out how long these residences have been listed and reviewing other pertinent housing market data can make a world of difference. If you use this information to understand the current state of the real estate market, you can boost your chances of enjoying a fast, profitable home selling experience.

2. You can determine a competitive price for your house.

What you originally paid for your house is unlikely to match your home's current value. Luckily, you can analyze real estate market data to find out how your house stacks up against the competition and price your residence appropriately.

Look at the prices of local residences that are similar to your own – you'll be glad you did. If you study this pricing data closely, you can narrow the price range for your house. Then, you can establish a competitive initial asking price for your house.

3. You can reduce the risk of encountering home selling pitfalls.

Want to avoid setting an initial home asking price that is too high or too low? Or, do you want to ensure that your house is buyer-ready from the moment that you add it to the real estate market? If you evaluate housing market data, you can obtain the insights that you need to avoid potential problems during the home selling journey.

Lastly, if you need extra help as you prepare to sell your house, you may want to hire a real estate agent. This housing market professional can provide you with a wealth of real estate market data and offer expert home selling recommendations. That way, you can optimize the value of all of the housing market data at your disposal.

Let's not forget about the comprehensive assistance that a real estate agent offers as the home selling journey progresses, either. A real estate agent will help you list your house, promote it to the right groups of buyers and negotiate with a buyer's agent on your behalf. And if you ever have home selling concerns or questions, a real estate agent will gladly respond to them.

Take a data-driven approach to selling your house – perform real estate market data analysis, and you can gain the home selling insights that you need to succeed.


Promoting a house to potential buyers sometimes can be difficult. Fortunately, there are lots of things that you can do to stir up interest in your residence.

Now, let's take a look at three tips to help you promote your residence to buyers.

1. Upgrade Your Home's Curb Appeal

Amazing curb appeal is essential, particularly for a seller who wants to differentiate his or her house from other available residences. If your house boasts outstanding curb appeal, it is likely to make a positive first impression on buyers. And as a result, buyers may be more likely to request showings to view your home in comparison to other available houses in your city or town.

To upgrade your house's curb appeal, you should mow the lawn, trim the hedges and remove dirt and debris from exterior walkways. Also, devote time and resources to repair any damaged home siding.

If you require assistance with home exterior enhancements, you can reach out to local contractors as well. In fact, these professionals can help you transform your home's exterior from drab to fab in no time at all.

2. Create an Engaging Home Listing

An engaging home listing makes it easy for buyers to learn about your home. It is clear and concise, and as such, enables buyers to determine if your home matches their expectations.

To craft an engaging home listing, it often helps to make a list of your home's features. If you include relevant information about your house in your listing, you can teach buyers about your residence.

In addition, you may want to include high-resolution images of your home in your listing. With high-resolution images, you can show off the true beauty of your house to potential buyers.

3. Use Social Media to Your Advantage

If you create a home listing, you can share this listing on Facebook, Twitter and other social networks. By doing so, you can make it simple for buyers to learn about your residence.

Don't forget to share your home listing with family members and friends as well. If loved ones can access your home listing, they can share it with others and help you promote your residence to as many potential buyers as possible.

For a seller who is worried about generating interest in his or her home, you may want to hire a real estate agent. If you employ a real estate agent, you can receive expert assistance as you navigate the house selling cycle.

A real estate agent understands what it takes to promote a house to buyers in any housing market, at any time. He or she will develop an in-depth plan to showcase your residence to prospective buyers. Plus, a real estate agent will help you analyze any offers to purchase your home and ensure you can optimize your house sale earnings.

Use the aforementioned tips, and you can promote your residence to potential buyers and speed up the home selling journey.


Selling a home rarely proves to be a simple, straightforward process. However, if you plan ahead for the house selling journey, you may be better equipped than other sellers to identify and address potential hurdles.

Now, let's take a look at three tips to help you plan for the home selling journey.

1. Identify Your Home's Strengths and Weaknesses

No home is flawless. Fortunately, if you allocate time and resources to analyze your residence, you can identify your house's strengths and weaknesses. You then can take the necessary steps to transform assorted home weaknesses into strengths.

Oftentimes, it helps to hire a home inspector before you list a house. A home inspector will perform an in-depth evaluation of your residence and help you identify any underlying property issues. Next, you can use a home inspection report to prioritize property repairs.

2. Price Your House Competitively

What you originally paid for your house is unlikely to match your home's current value. But if you define a "competitive" price for your residence, you could boost the likelihood of enjoying a successful house selling experience.

The definition of a competitive home price varies based on the current state of the real estate market, a house's age and condition and other factors. If you gather lots of data about the housing sector in your city or town, you can see how your residence stacks up against the competition. Plus, you can use this information to establish a price range for houses that are comparable to your residence and price your home accordingly.

It generally helps to account for recent home improvements when you list your house, too. For instance, if you recently replaced your house's roof, this upgrade could help you differentiate your home from the competition. It also may help you get the best price for your residence.

3. Upgrade Your Home's Exterior and Interior

Enhancing your home's curb appeal is crucial. If your house boasts a stunning front lawn, pristine siding and other great exterior features, buyers may fall in love with your residence as soon as they see it.

In addition, don't forget to maintain a neat, tidy home interior. By cleaning each room of your house and eliminating home clutter, you can show buyers your residence's full potential.

For those who are unsure about how to accomplish their home selling goals, you may want to employ a real estate agent. This housing market professional will take the guesswork out of the home selling journey and do whatever it takes to help you succeed.

Usually, a real estate agent works with a home seller and teaches him or her about the housing market. A real estate agent then implements a home selling strategy. And if a seller has concerns at any point during the house selling journey, a real estate agent is happy to respond to them.

Streamline the home selling journey – use the aforementioned tips, and you could reap the benefits of a fast, profitable house selling experience.


If you’d like to increase the value of your home by a slight amount before you even think of putting it on the market, you may be hesitant to make any kind of an investment. There are numerous upgrades that you can make to your home for under one thousand dollars. In the long run, these upgrades could help to save you some serious money. 


Put In A Programmable Thermostat


The majority of energy usage in your home is consumed by your heating and cooling systems. Using a programmable thermostat can help to keep the temperature inside your home stable throughout the day. Your heating and cooling system won’t need to continually start and restart to create a stable temperature in the home. This could be a great assistance in long-term energy and utility bill savings.


Get A New Toilet


If you want to impress buyers, put a new stylish looking toilet in your home. Upgrading your toilet can also bring your energy costs down. It will use less water with each flush and save you on your water bill.


Re-tile The Bathroom


Tiling a room yourself can be fairly inexpensive. It can also help you to breathe new life into the bathroom. Your tub will look brand new. Buyers will leave thinking that you have done an entire remodel of the bathroom. All you really need to do is replace some tile and grout. It’s a DIY project that can truly pay off with big dividends.


Re-tile Your Floors


Just like the bathroom, putting in a new kitchen tile or floor can really bring back some life into the room. Tile helps to rejuvenate the space by getting rid of dirty, tired flooring and backsplashes. 


If you need professional installation for any of these projects, you can splurge on it a bit. It does take some know how to understand the proper installation floor and backsplash tiles. Replacing the floors and tiles gives your home a new, clean look that will be an attractive upgrade to your home. 


Put Up New Window Fixtures


Replacing your blinds can really add something to each room of the house. Blinds can collect a lot of dust and dirt over time. While you may wash and clean them, sometimes, the dirt gets to a point where it’s completely stuck on. If you want to really make your buyers “wow,” try wood blinds. Most home improvement stores have a wide array of options for window blinds that allow you to customize both the size and style of your blinds.


Any upgrades that you can make to your home are an improvement for you while you’re living in it. These changes also allow you to get a bit more of a return on your property once you’re ready to sell.