Joleen Rose - ERA Key Realty Services-Bay State Group


Listing a home is a key step during the property selling journey. And if you fail to plan accordingly, you risk creating a home listing that misses the mark with prospective buyers.

Ultimately, there are several things you need to consider before you craft a home listing, and these include:

1. Your Home's Features

As a home seller, your goal is to stir up significant interest in your residence. Fortunately, an effective home listing can help you do just that, particularly if you use your house listing to highlight your residence's features to buyers.

Think about what makes your home unique. Then, you can incorporate information about your home's distinct features into your house listing.

Furthermore, you may want to include high-resolution images of your home in your listing. That way, you can show buyers exactly what your home has to offer and help them make an informed decision about whether to pursue your residence.

2. Your Initial Home Asking Price

How you price your home can have far-flung effects on your house selling experience. In fact, if you set an initial asking price that exceeds a buyer's budget, you may struggle to generate interest in your residence.

As you put together a home listing, evaluate your house's age and condition. You may want to conduct a home appraisal as well. Because if you conduct a home appraisal, you can receive a property valuation that you can use to set a competitive initial asking price for your house.

Also, spend some time reviewing the prices of available houses that are similar to your own in your city or town. This housing market data can help you see how your residence stacks up against the competition so you can price your house appropriately.

3. Your Home Selling Timeline

Your home only gets one chance to make a positive first impression on buyers, and a listing enables you to make the most of this opportunity. If you need to sell your house as quickly as possible, you should do everything you can to ensure your listing garners buyers' attention.

Generally, you should avoid jargon in your home listing. Use clear, concise terms and ensure the listing is easy to read.

Before you finalize your home listing, you may want to consult with a real estate agent, too. A real estate agent is happy to review your home listing and offer recommendations to help you improve it. Plus, a real estate agent can promote your residence to potential buyers and ensure you can enjoy a quick, profitable house selling experience.

For those who want to achieve the best-possible results during the home selling journey, it usually is a good idea to create an effective house listing. If you consider the aforementioned factors, you can boost the likelihood of crafting a home listing that captures buyers' interest. And as a result, you could accomplish your desired home selling results in no time at all.


Ready to sell your condo? Ultimately, listing a condo can be simple, particularly for condo sellers who plan ahead.

Now, let's take a look at three questions that condo owners need to consider before listing their properties.

1. What do I need to do to sell my condo?

Condo rules and regulations vary. As such, you should consult with your homeowners' association (HOA) to find out if there are any requirements related to selling your condo.

For example, an HOA may require a new property buyer to receive HOA board approval to purchase a condo in a particular community. Or, if you have outstanding condo fees, you probably will need to pay off these charges before you can sell your property.

2. How much is my condo worth?

Although your condo community likely hires landscapers to help keep your property looking great, it is important to understand that a condo's interior plays an important role in the property's value. Thus, you should allocate the necessary time and resources to upgrade your condo's interior. This will enable you to improve your condo's interior and help it stand out to property buyers, thereby increasing the likelihood of a quick condo sale.

In addition, completing a property appraisal usually is an excellent idea. A property appraiser will inspect your condo and evaluate various housing market data to help you pinpoint the value of your residence. Then, you can obtain a property valuation that can help you establish a competitive price for your condo.

3. Do I need to hire a real estate agent?

When it comes to selling a condo, it often pays to hire a real estate agent. However, it is important to note that no two real estate agents are identical, and you should try to find a real estate agent who possesses extensive condo selling expertise.

Let's face it – a condo is very different from a house. A condo owner does not have to worry about property exterior maintenance in the same way that a homeowner does. Conversely, a condo owner must follow HOA requirements; otherwise, this property owner may face steep penalties.

A real estate agent with condo selling expertise understands the pros and cons of owning a condo. Therefore, this housing market professional knows how to work with condo sellers and ensure these individuals can achieve their desired results.

Typically, a real estate agent will meet with a condo owner and learn about his or her property selling goals. After the meeting, a real estate agent will help a condo owner map out a successful condo selling journey.

Perhaps best of all, a real estate agent with condo selling expertise is ready to respond to a property seller's concerns and questions. This housing market professional also will go above and beyond the call of duty to exceed a condo seller's expectations.

Take the guesswork out of selling your condo – consider the aforementioned questions, and you can speed up the property selling process.


The home selling journey may prove to be long and arduous, particularly for those who fail to plan ahead. Fortunately, there are many things you can do to expedite the house selling cycle and quickly achieve your desired results.

Let's take a look at three tips to help you accelerate the home selling journey.

1. Understand Your Target Audience

You know you have a great home. Now, you just need to figure out who may want to purchase it. If you analyze the buyer's perspective, you can determine your target audience and map out the home selling journey accordingly.

Think about why you decided to buy your house in the first place. Also, consider any unique features that may make your home an attractive option to potential buyers.

If you assess the buyer's perspective, you may discover innovative ways to stir up interest in your home. As a result, you could reap the benefits of a fast, profitable house selling experience.

2. Craft an Engaging Home Listing

A home listing is important, as it enables you to introduce your residence to prospective buyers. Therefore, it is crucial to create an engaging home listing that captures a buyer's interest.

As you craft a home listing, it usually is a good idea to provide clear, concise details about your house. Furthermore, you may want to include pictures of your residence's interior and exterior to help buyers see the true beauty of your house.

In addition, you should include accurate information about your home in your listing. Because if you educate buyers about your home's features, you can help them make an informed decision about whether to pursue your residence.

3. Collaborate with a Real Estate Agent

For those who want to speed up the home selling journey, there is no reason to work alone. Lucky for you, real estate agents are available around the country, and these housing market experts can help you seamlessly navigate the house selling cycle.

A real estate agent understands what it takes to sell a home, regardless of the current housing market's conditions. He or she will teach you about all aspects of the housing market and help you create an effective property selling strategy. Plus, if you have concerns or questions throughout the home selling journey, a real estate agent is ready to respond to them right away.

Let's not forget about the assistance a real estate agent provides as you review an offer to purchase your house, either. Deciding whether to accept, reject or counter an offer to purchase your home sometimes can be difficult, but a real estate agent can help take guesswork out of this decision. In fact, a real estate agent can provide honest, unbiased recommendations to help you make the best-possible decision regarding a home sale.

Want to expedite the home selling journey? Use the aforementioned tips, and you should have no trouble selling your home without delay.


If you get an offer to buy your house, there is no need to make a snap decision. Instead, it generally is a good idea to allocate the necessary time and resources to analyze an offer and determine the best course of action.

Ultimately, there are lots of reasons why you should analyze a home offer, and these include:

1. You can boost the likelihood of getting the best price for your house.

An offer may fall at, above or below your house's initial asking price. However, regardless of the offer that you receive, it pays to perform a full evaluation to ensure you can maximize the value of your residence.

For many home sellers, it is beneficial to conduct a home appraisal prior to listing a residence. That way, when a home offer arrives, a seller can compare the proposal to a property valuation and proceed accordingly.

2. You can weigh the pros and cons of all of your options.

Let's face it – deciding whether to accept, reject or counter a homebuying proposal can be tough. Luckily, analyzing an offer enables you to weight the pros and cons of each option, making it easier than ever before to make an informed choice.

Oftentimes, creating a list of pros and cons can be helpful. This list will enable you to assess the advantages and disadvantages of each potential home selling decision. Then, you can use your list to guide the decision-making process.

3. You can receive expert housing market insights before you finalize your decision.

Imagine what it would be like to take a data-driven approach to decide whether to approve a homebuying proposal. Now, you can, thanks to the wealth of housing market data that is readily available to sellers.

As a home seller, you should have no trouble examining the prices of comparable houses that recently sold in your city or town. You then can use this housing market data to determine whether a proposal is "fair" based on the current real estate market's conditions.

Of course, as you assess a home offer, it often helps to collaborate with a real estate agent. This housing market professional knows exactly what it takes to sell a house – regardless of the real estate market's conditions. As such, he or she will enable you to conduct an in-depth review of any homebuying proposal, at any time.

A real estate agent also is happy to help you after you determine whether to accept, reject or counter a proposal. If you accept an offer, a real estate agent will help you move forward with the home selling journey. Or, if you reject an offer, a real estate agent will show you how to promote your house to potential buyers to boost your chances of receiving better proposals in the future. And if you counter an offer, a real estate agent can negotiate with a buyer's agent on your behalf.

Evaluate a home offer closely – you'll be glad you did. If you perform a deep analysis of a homebuying proposal, you can assess a home offer from multiple angles and make the best-possible decision based on your individual needs.


Homeowners put a lot of time, money, and effort into maintaining, updating, and decorating their homes. So, when it’s time to sell it can be frustrating to receive a lowball offer on your home.

Many sellers aren’t sure how to react to a low offer. However, with so much at stake it’s important to go into selling your home with a plan.

In this article, we’re going to talk about how to handle a low offer on your home so that you can capitalize on even the less-than-ideal prospects when selling your house.

Every offer deserves a polite response

So, you’ve gotten an offer on your home that you consider to be way too low. The first thing you need to do is to detach your emotions from the situation so that you can formulate a polite, but appropriate response.

It is the custom of many people around the world to negotiate. And one common practice in negotiation is to start with a low offer. Therefore, don’t be offended if you receive an offer that is low as it likely isn’t meant as an insult to you or your home.

We understand that selling can be frustrating, so if you need to vent, talk it over with your family or agent. Together you’ll be able to get past the initial frustration and come up with a quick, practical response to the offer.

Counter the offer anyway

Even if you think there’s a small chance that the prospective buyer will raise their offer to fit your requirements, it’s still worth providing a counter offer. This will make it clear to the buyer that you have received their offer and considered it.

Failing to provide a counter offer could mean you miss out on a serious offer in some cases, so it’s worth the small amount of time it takes to provide.

Don’t waste too much time negotiating

So, you’ve sent a counter offer and have received a response that still isn’t getting anywhere close to what you’re looking for. Now what?

In this situation, it’s best to send a concise and cordial message to the buyer that you won’t be able to adjust your offering price any further and then thank them for their time. After this point, it likely isn’t worth your time to continue negotiating.

Low offers can be helpful

If you’re getting a lot of low offers and none in the range you hope for, it could be time to reconsider a few things. You might want to try a new approach, such as staging the home or highlighting certain details that you may have missed. If your listing photos aren’t up to par you can upload new ones that are higher quality with better lighting.

Next, see if the comparable listings in your area have gone down in price. A substantial change in the local market since the time you listed your property is, in some cases, enough to influence the offers you receive.